Topic 1: Internet Consumers
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Welcome to Digital Advertising!
Synopsis This course covers the theoretical and practical aspects of planning online advertising in a global marketplace. Emphasis will be on the online consumers’ behavior, economic policies, legal considerations and the social context. Learning Outcomes After completing this unit, students should be able to: Explain basic aspects of Internet and e-commerce. Describe how business transactions can be conducted using the Internet. Analyze the growth of Internet advertising and online consumers. Discuss the issues that occur in Internet Advertising. CO5 - Plan Internet advertising for products and services.
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