Digital Advertising

Synopsis This course covers the theoretical and practical aspects of planning online advertising in a global marketplace. Emphasis will be on the online consumers’ behavior, economic policies, legal considerations and the social context.  Learning Outcomes After completing this unit, students should be able to: Explain basic aspects of Internet and e-commerce. Describe how business transactions can be conducted using the Internet. Analyze the growth of Internet advertising and online consumers. Discuss the issues that occur in Internet Advertising. CO5 - Plan Internet advertising for products and services.